THE FREE VENICE BEACHHEAD and Me - 35 years of the Free Venice Beachhead


By Chuck Bloomquist

My first contact with Venice was in 1951 when some fellow Marines and I came here to have a last night of revelry before shipping out to Korea. What a great party; what a great place!


I next returned in 1956 when I was considering UCLA to further my education. I figured out that I could live in Venice on my government pension and take the bus to the campus. However, I didn't like the academic offerings at UCLA and so went to Berkeley instead.

In 1959 I was back in Venice, living at 28 ? Sunset Avenue and working at Packard-Bell Electronics Corporation at Olympic and Bundy. Venice was a happening place with scores of beatniks, music, Pacific Ocean Park, Lawrence Welk and Lawrence Lipton, John and Anna Haag's poetry and politics at the Venice West Café on Dudley, The Gas House, Big Daddy (Eric Nord), etc., etc. My interests, however, tended more to the fairer sex. In 1961 I was married.

After a year in Santa Monica and four in Ocean Park we bought a house in Venice for $25,000. We raised six kids here, all of whom are a credit to the community. And my wife and I are still together and still in the same house. In addition to making a living and raising kids, we worked on various community endeavors - the Ocean Park Community Center, the original Venice Town Council, the Canal Festivals, and a couple of 4th of July Parades. We came to know and greatly respect many of the Venetian activists.

I was particularly drawn to The Beachhead. At one point I made some overtures to join the collective but was told, by one who shall remain nameless, that the collective didn't need any dilettantes (such as I was presumed to be) mucking up the process.

In May of 1977 I had a hip replacement to ameliorate an old injury and was on the disabled list when I saw the "Up for Grabs" issue of The Beachhead with its invitation to take it over. I've always favored a free press, over the government if it came to that, so I said, "What the hell," and went to the initial meeting. Ye gods! There must have been two dozen people in Arnold Springer's upstairs living room on Electric Avenue. Powerful people, with pagers and professional experience and clouds of suggestions for resuscitating the old paper.

I felt that my nameless critic might have been right, but I knew Arnold who seemed to be facilitating things so I decided to come to the next meeting. This one was not nearly so well attended and involved actually getting a paper ready to publish.

Over the next few meetings and issues of The Beachhead, the collective shook out to a fairly stable and competent group. In our first few issues we got our act together and established our process.
Each issue was put together at three Saturday meetings, although there was ad selling and collecting, research, and typing, between meetings.

Our first meeting recapped the last issue and laid out what articles, photos, and stuff we were going to run.
Authors were asked to read their articles. The collective read the submitted poetry, which always arrived in avalanches. At the second meeting we got all the inputs together and created headlines in a fun brainstorming session. One of my favorites headed an article on a Japanese factory worker killed by an errant robot. Bob Wells suggested "ET TU, D2." Another was Lynn Bronstein's head for an article on Arafat: "Yassir, That's My Baby." Oh well, maybe you had to be there.

This was before computers. We relied on typewriters and press type, extracting and pasting each letter to make a headline, sort of like preparing ransom notes. The articles and ads were pasted up on boards using wax so they could be moved. When finally laid out, the boards were delivered to a printer in Glendale. Arnold retrieved them in his pickup and members of the collective then delivered them to various stores and public places. We usually ran 10,000 copies.

I kept the books, logging in receipts and paying bills. I also harassed people who were late to pay for ads. Tomas Burgers was one of our best advertisers, but would never cough up his money without several personal visits.

My best collection story, however, involved a small ad that we inherited from a fellow in Toronto, Canada offering books for sale at a discount. Although we ran his $5 ad monthly and billed him, he never paid. It turned out that my work required that I give a technical paper at a Futures Conference in Toronto. While there, I called on the recalcitrant advertiser in his office on a Saturday morning. He was stunned. I think he actually made some partial payment, but definitely withdrew the ad.

We really pulled out the stops for the 100th issue - 28 pages with a special photo poster. This was September 1978. In December 1978 we published the 10th anniversary issue, in which, among other things, we listed all 160 collectivists who had a hand in putting the paper out for the first decade.

Although the collective membership changed from month-to-month, I remained a part of it until November 1982. The photograph, at the right, taken in late 1979 is representative of the staff during the five years I was with the paper.

Others who were frequent members of the collective during this period were Osah Harmon, Moe Stavnezer, Larry Sullivan, and Elizabeth Elder. We put the paper together in Arnold's living room on Electric for the first couple of years and then moved to Moe's place on Amoroso for a while. Rol Morrow then offered us the upstairs of the Fox Venice Theater for our meetings and production. We accepted and it worked well offering ample space to store things between meetings. We dealt with all the hot issues of the day, both local and in the world at large.

We solicited ads from local merchants, held fund-raising parties, and sold tee shirts and posters to keep the paper afloat. It was fun, worthwhile and rewarding. These were five of the most interesting years of my life, But I was turning fifty and my large family deserved more attention than was compatible with three missed Saturdays every month. So I resigned. The collectivists, in a special tribute, printed an Extra issue of The Free Venice Beachhead celebrating my fiftieth birthday.

The Beachhead, of course, continued after I left and although it eventually fell on hard times, now, thanks to the current collective, it is back and better (well, at least as good) as ever. I am pleased to count myself among its loyal readers and supporters.

Posted: Mon - December 1, 2003 at 03:35 PM          


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